Attorney Sid Trant with the law firm Bradley Arant Boult Cummings has been on the forefront of the green and sustainable movement in the south for some time. His firm has sponsored green events in the region and Sid himself has spoken at these events. Sid and Bradley Arant Boult Cummings have been placing ad/articles about green in law and what businesses should look out for in the local business journal for probably the past year or so.
In the December 4, 2009 issue of the Birmingham Business Journal they placed another ad/article titled “The Greening of Environmental Law.” It is a good read but three statements stuck out.
“We expect that litigation and regulation surrounding this area [greenwashing litigation] will grow exponentially in the coming years.”
“Lawyers will play a role in ensuring that all ’stages’ in the life-cycle of a product comply with applicable laws, rules, and regulations.”
“We are already beginning to see increased use of Green contract provisions, and we expect to see a great deal more in the future.”
Each of these statements reflects how structured environmental improvement, or “greening,” is becoming more and more ingrained into business and society. Mr Trant’s message here is that society’s framework is adapting, and smart professionals (lawyers, in this case) are keeping up.
When companies decide that they need to green their products they should pay special attention to rules, regulations, laws and basic ethics. Its good to have a Sid Trant or a Resolutions on your side. It is much better than sitting across the table from them.
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